Privacy Policy

Who is this privacy policy for?

Potik Technologies OÜ places great importance on the protection and confidentiality of your personal data, considering it a fundamental pillar of trust. Our Privacy Policy reflects our commitment to ensuring compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This policy aims to inform you about how and why we process your personal data in connection with the Wearli application.

What services are covered by this policy?

This policy applies to all services related to our AI-powered wardrobe management application, specifically:

• Account data — Information you provide when creating an account, including your email address and authentication credentials.
• Wardrobe data — Photos of clothing items you upload, along with categories, tags, and preferences you assign to them.
• Style preferences — Your outfit history, favorite combinations, and style analytics data generated by your usage.
• Payment information — Processed securely through Apple App Store or Google Play Store; we do not have access to or store your payment card details.
• Technical data — Device identifiers, app usage patterns, and crash reports collected for security and service improvement.
• Location data (optional) — You can set your location in your profile settings (either manually or via auto-detection with your permission) to receive weather-based outfit suggestions. This data is stored in your profile and can be removed at any time.
• Timezone — We detect your timezone to schedule personalized features such as your daily "look of the day" notification.

Data we explicitly do not collect or store

Wearli is designed to respect your privacy. We explicitly do not collect or store:

• Biometric data — No facial recognition, body measurements, or biometric identifiers are extracted or stored.
• Location history — We do not track your location over time or build a location history. If you choose to save your location for weather features, only your current/home location is stored, not a history of where you've been.
• Sensitive personal data — No health, financial, or other sensitive categories of data.

How AI processes your data

Wearli uses artificial intelligence to provide outfit suggestions, wardrobe analytics, and content moderation. Here's how we handle your data in AI processing:

• Image analysis — When you upload photos (including photos of yourself wearing clothes), these images are processed by AI services for clothing analysis and outfit suggestions.
• Content moderation — AI is used to detect and prevent harmful content, including images of minors, to ensure platform safety.
• No biometric extraction — While photos containing people may be processed, we do not extract, store, or use any biometric data (facial features, body measurements, etc.).
• No personal account data to AI — Your personal information (name, email, etc.) is never sent to AI providers.
• Transient processing — Images are processed in real-time by AI providers and are not retained by them after processing.

Technical infrastructure and third-party services

We use carefully selected third-party services to provide our platform. All processors are GDPR-compliant and bound by data processing agreements:

All processors are bound by data processing agreements (DPAs). For US-based processors, transfers are protected under the EU-US Data Privacy Framework or Standard Contractual Clauses (SCCs), which are EU-approved contract templates ensuring adequate data protection for international transfers.

Legal basis for processing

Under GDPR, we process your personal data based on the following legal grounds:

You have the right to object to processing based on legitimate interest at any time by contacting us at contact@wearli.app.

In-app purchases and subscriptions

All payments for Wearli premium features are processed directly by Apple (for iOS) or Google (for Android):

• No payment data access — We never see, access, or store your payment card details or financial information.
• Subscription status only — We only receive confirmation of your subscription status (active/inactive) from the app stores.
• Manage subscriptions — All billing and subscription management is handled through your Apple ID or Google Play account settings.

For information about how Apple or Google handle your payment data, please refer to their respective privacy policies.

How long do we keep your data?

We retain your information only for as long as necessary to provide our services:

• Active accounts: Data is retained while your account remains active.
• Deleted accounts: All data, including wardrobe images and preferences, is permanently deleted within 30 days of account deletion.
• Inactive free accounts: May be scheduled for deletion after 12 months of inactivity, with prior notice via email.
• AI processing: Clothing images sent to AI providers are processed in real-time and not retained by those providers.

Cookies and tracking

Mobile app: Our app uses only essential local storage necessary for the proper functioning of the service, such as maintaining your session and authentication state.

Marketing website: We use only essential cookies necessary for website functionality. We do not use tracking cookies, advertising cookies, or any third-party analytics that would track your behavior across websites.

What are your rights?

Under the GDPR and CCPA, you have several rights regarding your personal data:

• Right to Access: You can request access to the personal data we hold about you.
• Right to Rectification: You can request correction of any inaccurate personal information.
• Right to Erasure: You can request that we delete your personal data and wardrobe content.
• Right to Object: You can object to the processing of your personal data.
• Right to Data Portability: You can request to receive your data, including wardrobe images, in a structured format.
• Right to Non-Discrimination (CCPA): We will not discriminate against you for exercising your privacy rights.

How to exercise your rights?

To exercise any of your rights, please contact us at contact@wearli.app. We will respond to your request within one month as required by GDPR (or 45 days under CCPA). You can also manage most of your data directly through your account settings in the app, including downloading your wardrobe data or deleting your account.

Children's privacy

Wearli is not intended for children under the age of 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information promptly.

Data security

We implement appropriate technical and organizational measures to protect your personal data, including encryption in transit and at rest, secure authentication mechanisms, and regular security assessments. While we strive to protect your data, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or through a notice in our app. Your continued use of Wearli after such modifications constitutes acceptance of the updated policy.

Data controller

The data controller for your personal data is:

As an EU-based company, we are fully subject to the General Data Protection Regulation (GDPR) and supervised by the Estonian Data Protection Inspectorate. You have the right to lodge a complaint with this authority if you believe your data protection rights have been violated.

Contact us

For questions or concerns about this Privacy Policy or our data practices, contact us at:

• Privacy inquiries: contact@wearli.app
• General support: contact@wearli.app
• General inquiries: contact@wearli.app